Privacy Policy

1. Introduction

Welcome to Lily, operated through getLily.ai and app.getlily.ai ("Lily," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our marketing website, join a waitlist, contact us, or use our performance-based TikTok campaign platform.

By using our website or platform, you agree to this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

2.1 Information you provide on this website

When you interact with getLily.ai, we may collect:

• Waitlist sign-ups: email address and whether you joined as a brand or creator
• Contact form submissions: email address and message content
• Other communications: information you choose to send us by email or through forms

2.2 Information you provide in the Lily platform

When you create an account and use the platform, we may collect:

• Account information: name, email address, password, account type (creator or brand), and profile details
• Creator information: payout details, campaign applications, submitted content, and earnings history
• Brand information: company details, campaign briefs, budgets, payment information, and approval decisions

2.3 Information from TikTok

If you connect a TikTok account as a creator, we may access:

• Public profile information such as username, profile picture, bio, and follower count
• Public performance metrics for videos submitted to campaigns, including views, likes, comments, and shares
• TikTok video identifiers needed to track campaign performance

We only access TikTok data needed to operate campaigns you join or content you submit. We do not access unrelated videos on your account.

2.4 Automatically collected information

• Device and browser information
• IP address and general location derived from IP
• Pages viewed, referral source, and basic usage data
• Cookies and similar technologies used for site functionality and analytics

3. How We Use Your Information

We use information to:

• Operate the website, waitlists, and platform
• Review waitlist requests and communicate about early access
• Match creators with brand campaigns and process applications
• Track campaign performance and calculate payouts
• Process brand payments and creator payouts
• Provide support and respond to inquiries
• Improve our products, security, and user experience
• Comply with legal obligations and enforce our Terms of Service

4. How We Share Information

4.1 With brands and creators

If you participate in a campaign, we share information reasonably needed to run that campaign. For example, brands may see creator usernames, submitted content, and performance data; creators may see campaign terms, budgets, and payout structures before applying.

4.2 With service providers

We use trusted third parties to help us operate Lily, including providers for:

• Email and form processing, including FormSubmit
• Waitlist storage and spreadsheet processing, including Google Workspace / Google Apps Script
• Cloud hosting and infrastructure
• Payment processing and payout services
• Analytics, security, and customer support tools

These providers may process personal information on our behalf under contractual obligations appropriate to their role.

4.3 For legal reasons

We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect rights, safety, fraud prevention, or platform integrity.

4.4 What we do not do

• We do not sell your personal information
• We do not share TikTok access tokens with brands or unrelated third parties
• We do not post to TikTok on your behalf without your authorization through the platform workflow

5. TikTok Integration

When you connect TikTok, we use TikTok's official authentication flows and request only the permissions needed to identify your account and measure campaign performance for submitted content.

You may disconnect TikTok at any time through your account settings. When disconnected, we stop collecting new TikTok metrics for your account, subject to retention rules below.

6. Data Retention

• Waitlist and contact form data is kept while relevant to onboarding and follow-up, then deleted or archived when no longer needed
• Platform account data is retained while your account is active
• Campaign and payout records may be retained for accounting, dispute resolution, and legal compliance
• Some information may be retained in anonymized or aggregated form after deletion

7. Security

We use reasonable technical and organizational measures to protect personal information, including encryption in transit, access controls, and secure handling of credentials and tokens. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Object to or restrict certain processing
• Withdraw consent where processing is consent-based
• Receive a portable copy of certain information

To make a request, contact us using the details below. We may need to verify your identity before responding.

9. Children's Privacy

Lily is not directed to children under 13, and we do not knowingly collect personal information from children under 13. TikTok-connected creator participation and payout features are intended for users who meet TikTok's age requirements and any additional age requirements stated in our Terms of Service.

If you believe a child under 13 has provided us personal information, contact us and we will take appropriate steps to delete it.

10. International Users

Lily is operated from the United States. If you access our services from outside the United States, your information may be transferred to, stored in, and processed in the United States and other countries with different data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page and update the "Last updated" date. Continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

• Email: [email protected]
• Website: https://getlily.ai