Use Cases

Two ways brands win with Lily.

Whether you're launching a TikTok campaign or turning every product shipment into UGC, Lily ties spend to performance — not guesswork.

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Use Case 01

Run performance-based campaigns

Launch TikTok campaigns where you set the budget and terms upfront. Your full budget is charged when the campaign goes live — any CPM or milestone funds that aren't needed are refunded if targets aren't hit.

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Post your brief — creators apply to you, not the other way around
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Set CPM rates, milestone bonuses, and a hard budget cap before you launch
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Review and approve every video before it goes live
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Budget is charged upfront — unreached CPM and milestone targets are refunded automatically

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Use Case 02

QR codes on product packaging

Include a campaign QR code in your packaging so customers can record video reviews, post to TikTok, and earn based on the views they generate.

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Customers scan the code, submit a review, and join your campaign
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Payouts scale with performance — more views, more earnings
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Top performers can earn enough to effectively get the product for free
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Turn every shipment into authentic UGC without hiring an army of creators

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Not sure which use case fits?

We're onboarding our first founding brands now. Tell us what you're building and we'll help you launch the right way.